Centrifuge Media Branding
As the Art Director at Centrifuge Media, I led the charge in updating and expanding our brand assets to better reflect our role as a holistic event communications company. Starting with a refreshed logo, we created a more prominent logomark to help it stand out in a variety of applications. A detailed brand guide was then developed, ensuring consistency across every touchpoint, from typography and colors to tone and imagery. We extended the branding with promotional assets, and aligned internal workflows by introducing presentation and proposal templates, each bearing the Centrifuge Media brand. This process elevated how Centrifuge Media presents itself: bold, cohesive, and right in line with the big mission-to create dynamic, engaging event experiences. Below are just a few assets that illustrate this endeavor.