Social Media Initiative
Vaco Holdings, a talent solutions and business consulting organization, sought to elevate their presence and engagement on LinkedIn with an ambitious goal: reaching 1 million followers by the end of 2024. Understanding current trends of motion graphics and video production as an engagement-boosting tool, I led a shift in Vaco’s creative and social strategy to attain that goal. Collaborating closely with the social media team, we moved away from traditional static imagery, embracing dynamic, audience-focused video content and motion graphics to foster deeper engagement (seen in a few examples below). The outcome was extraordinary—Vaco achieved their milestone four months ahead of schedule, and continues to average an impressive 1,000 new followers per day.
Photoshop, Illustrator, After Effects, Premiere, Canva
