Operation Save-A-Life Campaign
Led a transformative approach to the annual fire safety campaign, shifting from a single promotional video to a strategic series of topical videos for greater reach and impact. By addressing various aspects of fire safety, the campaign engaged a broader audience and reinforced key messages more effectively. Oversaw the entire initiative, from developing the creative strategy to defining the graphic style and executing video editing and motion graphics, ensuring a cohesive and impactful promotion.
After Effects, Premiere, Audition, Photoshop, Illustrator
