Back To School Campaign

Created a light-hearted TV campaign celebrating kids heading back to school, designed to evoke a sense of nostalgia and joy. The stop-motion animation style and vintage "old school" imagery helped infuse the campaign with whimsy and fun, while drawing on familiar childhood aesthetics. By incorporating childhood photos of the on-air talent, the campaign fosters an emotional connection with the audience, allowing viewers to relate more deeply and creating a warm, personal touch that resonates with families. This playful approach not only captured the spirit of the back-to-school season but also highlighted the human side of the on-air personalities, enhancing viewer engagement.