Dr. Savard Identity

The client approached me to lead the brand development for their upcoming book release, which focuses on women’s health in relation to body shape. In collaboration with the physician, I created a cohesive visual identity to support the book launch, which included designing a distinctive logo, business cards, and a dedicated website. Each element was thoughtfully crafted to align with the book's empowering message, blending professionalism with a warm, approachable aesthetic. The result was a strong and unified brand presence that effectively supported the book's promotion and connected with its target audience.